Active Personal Assistants Keeps Google Inc (NASDAQ:GOOGL) Now, Apple Inc. (NASDAQ:AAPL) Siri And Microsoft Corporation (NASDAQ:MSFT) Cortana On Backtrack


Everyone was excited when Apple Inc. (NASDAQ:AAPL)’s Siri accepted natural language questions and started answering in preprogrammed human voice. It has started entertaining people like me.

Google Inc (NASDAQ:GOOGL)’s Now is another personal voice assistant on mobiles. It accepts your questions, but sometimes answers are weird. It has made some improvements to provide answers to questions on travel and flight details. And the next one is Microsoft Corporation (NASDAQ:MSFT)’s Cortana.

All these are passive and fell aside because they can’t do anything on their own. It simply answers the questions raised by you. All such passives have lost charm and interest among mobile users.

And, now something is cooking on to develop active personal assistants in the mobile space. You may wonder on seeing their actual human-like activities. So much intelligence goes into such apps.

The active apps will identify your behavior, habits and even senses about your next move. For example, the app One M9 of HTC automatically loads the desired apps considering location details. When you are traveling it automatically launches the travel maps and guides the journey. It also launches the music to entertain you while on the move with the melodious music. And lot more. It launches a remote after you settled down at home in front of a TV.

The leaders in technology, music and search, Google, Apple, QUALCOMM, Inc. (NASDAQ:QCOM), and Microsoft are putting in considerable efforts to develop contextually aware personal assistants for the mobile. Now, Siri, Google Now, and Microsoft Cortana all see a new flavor just from showing the places to eat yummy food and sleep in a comfortable hotel. Microsoft has unveiled an ad showing the comparison of features between Siri and Cortana.

Apple has added Proactive feature to the iOS 9. Proactive searches the contacts in your email and comes up with a name when an unknown phone call is routed to your phone.

Google Now is not far behind. It searches all of your communications and populates your calendar with upcoming events as well as meetings. It also reminds you about the bills to be paid.

QUALCOMM has showcased a new chip – Snapdragon 820 with Zeroth, a cognitive computing platform. You can simply ask it to display pictures of you at the beach.