After sighting the mysterious treasure truck for the past few days in the neighborhoods of Seattle, Amazon.com, Inc. (NASDAQ:AMZN) has finally divulged the details. It boasts an Amazon logo. Many people have logged into the Twitter to find what is all this about? The treasure truck is loaded with just a single product for retailing. However, no one wants to miss the product either. Are you curious to know what is inside the treasure truck?
If you live in Seattle, you can easily find what is inside the truck through the use of Amazon Mobile Shopping app. To find what is in store for you, just click on the Treasure Truck and identify a place to collect the item.
It is not loaded with pencils and that sort of stuff. It is loaded with hard to find consumer products like gourmet foods sourced from the local manufacturers. It is one of the marketing gimmicks of Amazon to establish a physical presence. It is not clear whether the treasure truck service will also be extended to another city.
Amazon has established Kindle vending machines in some of the areas while lockers in third party locations like in San Francisco downtown. Despite long spread rumors of establishing a brick and mortar store, it is far from realization. However, the company has opened a store in the campus of Indiana-based Purdue University.
The company is all set to realize the importance of the physical presence through the truck deal. The treasure truck starts the program at 7 AM on Saturday. People can buy inflatable paddle board for $99 from the Treasure Truck. According to Amazon, the product is priced at a discount of 79% when compared to the market price.
Amazon.Com, Inc. (NASDAQ:AMZN) will offer two in number 24 ounce porterhouse steaks and a limited edition of Glass cup in the near future. The truck will continue the sales spree several days a week in Seattle.