E Commerce China Dangdang Inc (ADR) (NYSE:DANG) shares trading high

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Dallas, Texas 07/02/2013 (Financialstrend) – Shares of E Commerce China Dangdang Inc (ADR) (NYSE:DANG) gained by 6.34 percent to close at $7.38 on Monday. The shares had recorded an intraday high of $7.50 per share and intraday low of $7.03 per share during the day. With last trading session, shares of E Commerce China Dangdang Inc (ADR) (NYSE:DANG) had 52 week high of $8.28 and 52 week low price of $3.68 per share.

E Commerce China Dangdang Inc (ADR) (NYSE:DANG) is a business-to-consumer and e-commerce Company in the People’s Republic of China. The company operates as a holding company. The company offered 590,000 book titles on its Website which includes 570,000 Chinese language titles on September 2010. The company also provides selected general merchandise categories on its Website such as home and lifestyle products, baby, children, maternity products, beauty and personal care products. A marketplace program called dangdang.com was launched by the company on July 2009 which allows third-party merchants to sell their general merchandise products.

E Commerce China Dangdang Inc (ADR) (NYSE:DANG) gained 14-fold last quarter and totaled twice the number of puts, the highest ratio since February 2012. The largest Chinese online book seller moved their concentration to more profitable goods which include added listings from other retailers and baby products that pay a commission. Dangdang’s American depositary receipts rose to 35,700 and the company said that in the first three months of 2013, they attained 17.2 percent gross margin which was 14.2 percent a year earlier. E Commerce China Dangdang Inc (ADR) (NYSE:DANG) had been trading with volumes at 2.27 million shares on Monday, while the average level of trading in the company is only 3.00 million shares per day. With 133.94 million shares outstanding in the market, E Commerce China Dangdang Inc (ADR) (NYSE:DANG) presently has a market cap of $988.50 million and an institutional ownership at 4 percent of total capital.

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