Facebook Inc (NASDAQ:FB) To Intensify GIF Presence on Messenger


Facebook Inc (NASDAQ:FB) is strongly advocating for more use of GIFs on its Messenger platform with the recent release of GIF apps that are designed to integrate with Messenger.

The company is testing out a new inbuilt feature that users can employ when searching for which gifs to use. The feature is currently available for testing to a few users in Canada. Users have been able to troll GIFs through the use of alternative methods and applications. However Facebook wants to make the whole process much easier. The feature includes a magnifying glass in the text bar for search options.

Users will be able to access an array of GIFs to use though the selection is not as wide as in the earlier methods used. This is because the feature sieves through the popular gifs and thus the selection becomes limited. Regardless, using this new feature over Messenger offers a simpler and more refined service. The number of available gifs is expected to increase over time.

Facebook has also included another useful feature where users can download the GIFs they have received. The download option is available through a link. One of the company’s spokespersons described GIFs as a very important of messenger since their introduction. It is notable that the social network giant included very few GIF options in Messenger. However, over the past few weeks, Facebook has been on a mission to reinvent Messenger.

Part of the new changes include making the app more comprehensive and satisfactory. Therefore users expect the application to soon host the sharing of more content sharing. Currently the new feature allows users to browse for GIFs at Giphy and Riffsy.

Though the GIFs seem to be warming the hearts of many, it is not a guarantee that Facebook Inc (NASDAQ:FB) will fully adopt the new feature. It is currently under its pilot phase. Other firms are also looking to adopt GIFs. Tumblr recently introduced a GIF search engine. Twitter recently introduced auto play for GIFs after introducing them last year.