New Deal Allows Ford Motor Company (NYSE:F) Use Mobileye Vision-Sensing Technology


Ford Motor Company (NYSE:F) signed a deal with Mobileye that will allow the vehicle maker use Mobileye’s vision-sensing technology. Mobileye is an auto tech subsidiary of Intel. The deal is part among several others that the automaker has taken to advance into the next generation of advanced driving and safety features.

Mobileye’s “EyeQ” camera-based detection technologies to be used on Ford vehicles

The deal will allow Ford to customize Mobileye’s “EyeQ” camera-based detection technologies improve its existing driver-assist features like lane centering, vehicle, pedestrian and cyclist detection, and forward-collision warning. Ford will also use the technology in its hands-free driving system that the company is working on.

Ford and Mobileye have worked together in the past, but this is the first time an entire lifecycle of Ford’s next-generation vehicles will be fitted with Mobileye technology. The companies did not disclose the financial details of the deal. As part of the agreement, however, the automaker will use Mobileye’s name on the vehicles’ infotainment screens.

Driverless vehicles rely on camera-based technologies for safety. They are also used in driver-assist systems like General Motors’ Super Cruise and Tesla’s Autopilot.

There has been a growing global demand for self-driving vehicles, which sparked a battle top control supply of self-driving vehicles technologies. Ford, the fourth-largest automaker in the world, announced the launch of Active Driver Assist, its hands-free driving system. The new technology will first be used on the F-150 and Mustang Mach-E.

Ford recalls nearly 26K vehicles

Ford recalled around 26,000 cars in North America to fix safety issues. Among the issues to be fixed include overheating seats and damaged airbag wiring. The cars’ airbag systems do not deploy as intended due to damaged wires increasing the risk of injury. The automaker is recalling 19,299 vehicles in the U.S. and federal territories, 4,262 in Canada, and 1,023 in Mexico.

The vehicles affected by the recall include:-

  • 2016-2020 Lincoln MKX models
  • 16-way power seat Nautilus vehicles
  • 2021 Ford F-650
  • F-750 trucks with 7.3-liter

All vehicles being recalled were produced at Ford’s Oakville Assembly Plant in Canada from Nov. 11, 2014, to Jan. 24, 2020