Dallas, Texas 06/25/2015 (Financialstrend) – Facebook Inc (NASDAQ:FB) has moved a step closer to making its messaging app Messenger a standalone app. The giant social network has announced that users in select parts of the world will be able to use the app even if they don’t have a Facebook account.
New features For Messenger
Facebook Inc (NASDAQ:FB) is in the process of launching a new version of the Messenger app that will come with new features such as a group chats and video calling capabilities. New users will be able to use the new app by simply signing up with their name, photo, and phone number. The company states that by implementing the new changes they are trying to create the best messaging experience.
The giant social network has already attracted over 1.44 billion users on its platform. Allowing people to use Messenger without necessarily being a Facebook account holder could be seen as another way of attracting more users. Facebook Inc (NASDAQ:FB) just like other social media players pays great attention to user growth numbers as it business model depends on the number of users on the platform.
The acquisition of WhatsApp for an astronomical amount last year was seen as another ploy to boost numbers on the company’s services. It does not come as a surprise that Facebook Inc (NASDAQ:FB) wants to boost the number of users on Messenger. The company has been bolstering the app with new features such as peer-to-peer payments services as it looks to attract more users.
The bigger picture around Messenger revolves around monetizing the platform with a view of generating some revenue from it. Facebook Inc (NASDAQ:FB) core business depends on the number of active users on the platform normally used to attract ad spend. The giant social network may end up hosting ads on the platform as it moves to diversify its revenue streams.