RetailMeNot Inc (NASDAQ:SALE) Catches Attention Following Rebranding of German Platform

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RetailMeNot Inc (NASDAQ:SALE) has rebranded its deals.com platform, in Germany, to retailmenot.de. This is the latest in a series of steps taken by the company towards international growth. Currently, RetailMeNot is considered to be the largest marketplace for digital offers. The company revealed that it hopes this move will help its German business reach the next level.

Giulio Montemagno, the Senior VP and GM of International RetailMeNot, was of the view that a single brand identity will improve the companies recognition as the provider of quality services. Currently, the company partners with an estimated 70,000 retailers and brands. Additionally, the service was responsible for helping its partners generate $4.4 billion worth sales in 2014 alone. Furthermore, the deals.com platform was responsible for €15 million worth sales during the same year.

Sale has also attracted attention of its customers through its “Save It Forward” campaign. Through this campaign SALE aims to help charitable causes for a whole year. It is doing so by encouraging customers to use their saved money to give back to others. Furthermore, RetailMeNot has also announced to make a donation for every act of kindness posted on social media using #Save It Forward and tagging RetailMeNot.

With the Save It Forward campaign, the company aims to keep the wheel of kindness rolling from one person to the next. People are encouraged to do a random act of kindness for anyone and pass on a Save It Forward coupon to that person. The person would then do a good deed and pass on the coupon and so on. Additionally, each one of these kindness can be shared on social media, as mentioned earlier.

RetailMeNot Inc (NASDAQ:SALE) has also caught the attention of analysts, who have made some positive revisions to their earnings estimates for the company. The estimates have recorded an estimated growth of 25% for the current quarter and year. This has led analysts at Zacks to award the stock a strong buy rating.

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