Dallas, Texas 04/08/2014 (FINANCIALSTRENDS) – SUPERVALU INC. (NYSE:SVU) the grocery channel with a difference, does innovate its marketing strategies. Its Eastern 12th regional produce as well as floral expo is as interesting as the name suggests. Incidentally, this is an expo for retailers, where they are being exposed to the market trends which will help them to market their supermarkets better.
SUPERVALU INC. (NYSE:SVU) based in the inviting Eden Prairie, Minnesota, Pittsburgh division, this annual gala event, saw more than 500 producers as well as suppliers, merchandizers, growers and shippers arriving at the show.
SUPERVALU INC. (NYSE:SVU) annual show has been growing in stature as a single platform for retailers to find and connect with not just the business service provider channels but with consumers of SuperValuInc itself.
Tips galore for retailers
SUPERVALU INC. (NYSE:SVU) has been adding business value to local retailers as they are introduced to innovations in packaging as well as display of products. For remote and rural retailers the expo allows them to see and feel first-hand the developments of various segments of the retail industry.
SUPERVALU INC. (NYSE:SVU) has been on a long road to restructuring and in 2013, actually spun off one of its business segments- Acme Market, which by itself is a 110-store chain to hedge fund Cerberus Capital Management, in early March 2013.
SUPERVALU INC. (NYSE:SVU) according to analysts and those who are witness to the fledging restructuring under way at Supervalue, believe the leaner supervalu carries more weightage than it did earlier, when it was burned by the likes of Acme Markets and others. Besides, this value channel has been treading the downhill in the past six years, thanks to some severe ‘ineptitude’ say some industry insiders who have been part of the restructuring struggle.
However, this year’s annual affair on marketing, display and reach for retailers has proved to be a big success for Supervalu Inc.