Yahoo! Inc (NASDAQ:YHOO) Now Wakes Up To Buy Mobile Ads Flurry


Dallas, Texas 07/22/2014 (FINANCIALSTRENDS) – Yahoo! Inc (NASDAQ:YHOO) with the one exception of a successful email service-provider has been lagging competitors in moving up with technology growth. It did not even stray into the massive opportunity that smartphones, tablets and now smartwatches are offering. Nearly, every device maker or service provider big or small has made sure they have a direct or indirect presence in the disruptive growth of smart gadget technology.

Yahoo continues to desist and pretty much remain away from this segment with the closet initiative being the Microsoft symbiosis where it allows for local searches on Bing! It now waits for the financial gains from its sale of some of its stake in Chinese ecommerce giant and its IPO later this year!

In sale is expected to fetch funds to the tune of $4 billion and more. Therefore, the big-wigs at Yahoo! Inc (NASDAQ:YHOO) have decided to make the break into the mobile ads segment, jumping several generations of technology levels.

The company which Yahoo finds an interest in is a start-up called Flurry.

Flurry has been attracting interest in recent times due to a technology bridge it offers. It is a start-up which has built a hugely-successful platform for mobile analytics, much like what Google offers on its search engines for business houses. Flurry is already in its sixth-year since its conception and has built formidable expertise in mobile advertising by offering statistics for over half million apps. The company currently maps 1.4 billion mobiles across the world.

Yahoo! Inc (NASDAQ:YHOO) however has not revealed the exact amount it will pay to acquire this priced player. Additionally, post-acquisition too Flurry will continue to operate as a standalone and will remain in its current locations.

But, despite spending big dollars on the acquisition, and CEO Mayers efforts, the acquisition may be too little, too late!

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