While most of the gaming companies strategies aim success by presenting new games, Zynga Inc (NASDAQ:ZNGA) and Glu Mobile Inc. (NASDAQ:GLUU) are not playing according to the same rules. That was concluded from both companies’ CEOs respectively: Frank Gibeau and Nick Earl, as they stated that their plan is going to include hiring new creative workers working on the existing games. Giving them more features, making them more interesting, hence the focus of both companies in 2017 will be optimizing the performance of their existing games.
Although the mobile game world in the west is so mature, it’s not growing much, and at the time where new games are being introduced, players usually stick to the games they’re already playing. That’s why their plan makes perfect sense.
Zynga Satisfying Its Players
One of the developments that Zynga have accomplished last year was Games With Friends, and that was an awesome feature. It enables you to send invitations to your friends through iMessage if you have an iPhone or an iPad. That was a nice move to connect people while they’re playing a game. Besides, the launch of 10 games one of them is the action game Dawn Of Titans.
As per Gibeau’s speaches, which stated that Zynga is winning its mojo back, he is so enthused by the success achieved by his games Zynga Poker and Words With Friends, because of the records they accomplished among all the mobile games. However the religion that Gibeau is following with his games is focused on maintaining long term franchises as per what he learned in EA, knowing that the drive that directs Gibeau is all based on the feedback of his consumers.
From Blue Ocean To Evergreen
On the other hand Glu Mobile achievements were more focused on grabbing attention by actually bringing some celebrities to the Blue Ocean Platform, like the famous Kim Kardashian, chef Gordon Ramsay and Taylor Swift in Hollywood games.
Moreover, they’re planning on closing more deals with other celebrities such as Nicki Minaj. Those games managed to achieve high popularity. But the change Earl is making is now focused on hiring some new creative, undertaking, fast prototyping individuals, that are going to work on the new 2017 tone “Evergreen”, which already exists, but there are going to be a lot of developments within, including rebranding Tap Sports Baseball 2016 into MLB Tap Sports Baseball 2017.