Activision Blizzard, Inc. (NASDAQ:ATVI) has launched its newly created Consumer Products division. The company’s move explains its determination in tapping into the popularity of its video game franchises the likes of “Call of Duty,” “Overwatch” and “World of Warcraft.” It is also seeking to speed up its global growth strategy, which will involve taking control of its iconic content. The new division will be headed by veteran Mattel as the top executive while Disney executive Tim Kilpin will take up the presidency. The duo is expected to rejuvenate new ways of having the company connect with its audiences.
The creation of the new consumer unit is as a result of the company’s serious considerations of having to grow the business more quickly. The truth is it has been seeking for new streams of revenue. Nonetheless, Kilpin says that the new move is just but the beginning of more aggressive ways that will grow the business to the next level.
It is a strategic pillar in Activision Blizzard’s expansion of its platforms
Activision offers a combination of iconic franchise and incredible opportunities for retailers and partners. Being the global entertainment powerhouse that it is, it is charged with the delivery of quality innovative consumer products that will help in deepening audience engagement. Some of the innovation will come from television and film, competitive gaming and mobile.
Activision Blizzard Chief Executive Officer Bobby Kotick notes, “Under Tim’s leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.”
Let’s explore Activision Blizzard and its global operations
The company, which delights in 500 million monthly active users globally, is the world’s most successful standalone interactive entertainment company. It is also one of the Fortune “100 Best Companies To Work For. Being the global company that it is, its games are played in 196 countries. This is set to increase given the experience from the new appointees who are so conversant with consumer products and content development.
Meanwhile, Activision stock closed at $40.05 a decline of $0.14 or 0.35%