MannKind Corporation (NASDAQ:MNKD) together with Bella & Elle Media LLC reported sponsorship of “Reversed.” It is a production series targeted at educating the show’s members and audience about the adverse impact of poorly managed diabetes on lives. This much hyped series will air on Discovery Life Channel this summer.
Diabetes Advocate and Celebrity Chef, Charles Mattocks has created the show. Moreover, the bestselling author and award-winning producer will host “Reversed,” as it throws light on the lives of people affected by diabetes and the problems faced in course of not only changing their diet, but also in changing in mindset and planning for the exercise to combat the disease. “Reversed” will showcase experts including endocrinologists, diabetes educators, nutritionists, trainers, celebrity guests and therapists.
Charles Mattocks, who is the nephew of Bob Marley, stated that his uncle is known for his music across the world and now his vision is to help the people suffering from diabetes. ‘Reversed’ is more about transforming the behavior of people suffering with diabetes. They are thrilled that MannKind has agreed to become a part of mission.
Michael Castagna, the Chief Commercial Officer of MannKind, reported that the company is continually looking for platforms to enhance awareness around the opportunities, challenges and success patients living with diabetes witness on a regular basis. Mattock’s educational platforms showcase the determination and strength of people fighting to turn their lives better as they combat diabetes. They are thrilled to be associated with Mattock’s continuing measures to educate the public.
MannKind main focus has always remained on the discovery and development of therapeutic products for major diseases like diabetes. In the last trading session, the stock price of MannKind jumped more than 9% to close the session at $1.38. The gains came at a share volume of 2.26 million compared to average share volume of 1.96 million.