Neustar, Inc., reported that it is building a new data onboarding portal on Pandora Media Inc (NYSE:P). The former firm help brands offer personalized advertising and more context-specific messages to Pandora’s active listeners.
The unique CRM data onboarding portal for Pandora enables advertisers to effortlessly upload data in a privacy compliant manner to company at scale. This self-service setup is a first of its kind for company. Pandora’s onboarding portal enables advertisers to use anonymized offline data to look known users on the music streaming service.
Brands can establish innovative custom audiences utilizing a combination of first-party data records and access more than 2,000 audience divisions that Pandora presents. This provides advertisers unparalleled reach and precision across desktop and mobile, from a single platform for continuous audience activation.
Julie Fleischer, the VP of Marketing Solutions with Neustar, reported that brands showcase a rich treasure trove of CRM statistics at their disposal and certainly, they want to connect with their clients on the platforms they use the most. Their best-in-class onboarding solution will offer Pandora advertisers with the customers’ data required to deliver connected user experiences, a complete 360-degree view of the client without any data loss, extra waste or cost that usually comes with a multi-partner plan to onboarding.
Dave Smith of Pandora reported that theirs is a platform where distinct brands have been successful to identify, engage and expand their known audiences by targeting offerings that can be activated with their initial-party data for some time.
Their 100% logged-in customer base provides the unique ability to precisely deliver an advertiser’s matched spectators at scale in an anonymized way, across any platform, and on any media type. In associating with Neustar to establish this custom onboarding portal, they can provide advertisers a new, effortless process to reach their clients on Pandora.