Accenture plc (NYSE:ACN) has been appointed to help Kimberly-Clark Latin America Operations (LAO) enhance profitable growth by applying effective trade promotion management skills.
The main aim of the appointment
Accenture will design a trade promotion management (TPM) model based on its Trade Promotion Management policies. This is aimed at enhancing effectiveness of trade spend by business found in Latin American markets.
What is expected from Accenture?
The company will assist Kimberly-Clark LAO in deploying the new TPM models in the Latin American market with the aim of standardizing the sales planning as well the execution in the locality.
Accenture will also provide Kimberly-Clark LAO with related statistical modelling services which are designed to help enhance the accuracy of the forecasting as well as prediction of promotional activities. Through this move, Kimberly-Clark will be in a better position to accurately account for its impact on promotions as well as acquire a detailed picture of the expected return on investment of the promoted products throughout its distribution coverage.
Accenture provides a wide range of services and solutions in consulting, strategy, operations, digital and technology. It works at the mid point of technology and business with the aim of helping customers create sustainable value and improve their performance. It drives innovation to enhance the way the world lives and works.
What Accenture had to say concerning the appointment
Alex Kushnir the managing director of Accenture Consumer Goods and Services practice stated that the company is excited to work alongside Kimberly-Clark which is covering the whole of Latin America market under one unified business process and solutions compared to several single country deployments.
The objectives of Kimberly-Clark in relation to the appointment
Kimberly-Clark is mainly aimed at enhancing consumer relevance and retailer alliance. Through deployment of Accenture TPM solution, it gains access to a wide range of assets and services to satisfy its entire TPM requirements in the Latin America market. It will also make use of the model to guide through expansion to international markets.
This projects develops from the engagement that Accenture had with Kimberly-Clark in China. Accenture had implemented the Accenture TPM model which aided to successfully broaden Kimberly-Clark image in that locality.
