Activision Blizzard, Inc. (NASDAQ:ATVI) has launched the recently created Consumer Products division and appointed Tim Kilpin, a veteran Mattel and Disney executive as CEO and President.
Activision Blizzard created the new division to speed up its global growth program by taking advantage of the content available and create new means of connecting with the audience.
Blizzard CEO Bobby Kotick say the company is committed to offering new and innovative ways for the audience to feel the company’s products. He says under the new leadership of Tim, the company will seeking to upgrade the products it offers to customers. He adds that they will seek to boost the quality of games.
The launch of the new unit is a strategic plan in the company’s expansion program of its offerings. Among the franchise the company offers to customers include television and film, interactive content, competitive gaming and mobile.
Activision Blizzard is a world entertainment company and offers several iconic services and has a massive audience reach creating several opportunities for partners and retailers. Kilpin lauded his appointment saying the company has some of the best products in the market and is experienced in delivering new partnerships and always committed to reaching out to new audience.
As head of the new division, Kilpin will be in charge of developing innovative and high quality consumer products to increase audience engagement with the company’s franchises. This will be achieved through high-quality products, long-term retail partnerships and initiating all new consumer experiences.
Blizzard Entertainment, Activision Publishing and King Digital will be moved to the new created division. Before his appointment, Kilpin was Mattel’s president and chief commercial officer mandated to run the company’s sales and marketing functions throughout all regions. He also worked as Mattel’s Boys and Girls Division executive vice president in charge of the company’s brand strategy, product design and development, marketing, content development and consumer products. Before that, Kilpin the executive vice president in charge of franchise management at The Walt Disney Company. At The Walt Disney Company, he was in charge of world cross-category product development for the Disney Princess, Mickey Mouse, Winnie the Pooh and Pixar properties.
