ADT Corp (NYSE:ADT) Launches ’Everyday Security’


Dallas, Texas 02/10/2014 (FINANCIALSTRENDS) ADT Corp (NYSE:ADT), the Florida-based Corporation which  provides security for private homes and business with electronic and automated, monitoring services  across the US and the Canadian spaces is now in the midst of the new National Marketing Campaign, according to its latest press release. What makes the campaign talk-worthy is its seismic shift from its traditional services of the past nearly two and half centuries.

Thus far, the focus for ADT Corp (NYSE:ADT) had  been rooted in the centuries of services it provided such as protection monitoring for events- be it fire, theft or carbon monoxide and similar situations.

The new campaign addresses consumer concerns of the present century- Security the whole day.

The new campaign is called the ‘Everyday Security.’

New Campaign centred on ‘Everyday Security’

Everyday Security the new all-time line of services which ADT Corp (NYSE:ADT) is now rigorous marketing could well prove to be the turnaround  vehicle it has been hoping for.

‘In My Mind’s Eye’ ensures that the fear which most individuals express regarding security incidents is addressed.

ADT Corp (NYSE:ADT) has developed the new campaign using Arnold Worldwide. The campaign informs consumers of the suite of state-of-the art services and technology which ADT PULSE will offer.

Why is ADT Pulse so important to ADT?

The new phase of services will be game-changer in the niche ADT Corp (NYSE:ADT) currently operates. Why? The services are centred on controlling and monitoring the security of the home through Apps.

The software accessible security features put the onus of helping consumers to reconcile their doubts about unlocked doors, windows and other access points, even when they are away from their home, by being able to do so remotely with their mobiles.

Consolidated position of all the members together, stands at nearly 0.30% of the company common stock.  ADT Corp (NYSE:ADT) in the past month has seen insider buying, following a drop in prices.. Does this mean higher growth for ADT Corp and investors should follow suit? Investors will have to decide!

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