Dallas, Texas 07/09/2015 (Financialstrend) – Skepticism over Apple Watch potential in terms of sales is slowly becoming a reality. According to a report by Calif-based Slice intelligence, sales have been declining at a tremendous rate from highs of 200,000 a day to current lows of less than 20,000. Disappointments with Apple Watch could force Apple Inc. (NASDAQ:AAPL) to unveil its largest ever initial production of the iPhones by the end of the year according to the Wall Street Journal.
Concerns over Sales
Apple Inc. (NASDAQ:AAPL) is reportedly struggling to sell the higher end model of the watch with most of the shipment revolving around the lower-profit ‘Sport ’ version that goes for $349. The company has struggled to sell the $549 model having sold less than 2000 pieces of the gold ‘Edition’ model
Apple Inc. (NASDAQ:AAPL) is refusing to say how many products of the watch it has sold unlike in the past where it gave detailed information with each product launch. Apple Watch is Apple’s first product since 2011 and how well it fares with it should be a reflection of the company’s standards on innovation, marketing, and production.
Disappointments on Apple Watch sales may force the company to manufacture 85 million to 90 million units of two new iPhones to be released year-end, according to reports. Apple Inc. (NASDAQ:AAPL) had ordered 70 million to 80 million units of iPhone 6 and iPhone 6 Plus last year.
Apple Plans For the New iPhone
The iPhone maker is considering initiating a number of hardware changes that it believes should be enough to entice consumers to upgrade to the newer model. The new models are to come with the same screen size as iPhone 6 and iPhone 6 plus but with a number of changes to the hardware and what the phone can do.
However, changes to the new phones should be less noticeable than last year. Some of the new features poised to come with the new phone include the Force Touch Technology with a fourth color for the aluminum casing of the phone.