The guidelines have been issued after the scenario where Apple Inc. (NASDAQ:AAPL) had to return several thousands of pounds to the parents, whose kids ended up ordering various products through the apps available in the store. The kids were unaware of what they were doing. The upcoming Kids category was announced during the World Wide Conference of Apple in the month of June. The category will include numerous apps from companies like Disney, etc. and is targeted for age groups between 6 to 8 years and 9 to 11 years of age.
Executives and Heads of various company agree with Apple’s step regarding the guidelines for kids apps as they too believe and have gone through the pressure created by many parents asking the companies to deliver content for kids as per their age as almost every kid has an exposure to Smartphone’s, tablets, etc. All this makes them just a click away from situations like purchasing of chargeable content, content that is not fit for their age, etc. Some of the companies have even planned to come up with a device that is only meant for youngsters and kids to avoid all the problems.