Apple Inc. (NASDAQ:AAPL) Wants You To Text Businesses Through The Messages App


Apple Inc. (NASDAQ:AAPL) recently launched its iOS 11.3 and it comes with a new way that allows users to communicate with businesses. The Business Chat, which was released this week, enables users of iPhone to schedule appointments, place order and interact with customer service straight from the Messages app.

Some of the businesses that are eligible to use the new feature include Wells Fargo & Co (NYSE:WFC), Home Depot Inc (NYSE:HD) and TD Ameritrade Holding Corp. (NASDAQ:AMTD).

How It Works

Once the user of a device taps on the Messages icon, a writing pad pops up, that allows then to type in a message to the business and at the same time get a prompt reply.

For instance Home Depot customers can request for instant help on a home improvement project right from their device without the need to make a phone call or having to drive to the store. The Business Chat feature enables users to place personalized orders by sharing pictures of exactly what they want straight to a business. This feature helps improve order accuracy as well.

Some businesses even allow users to make purchases directly from within the Business Chat using Apple Pay.

Accessibility Is Key

TD Ameritrade Holding Corp. (NASDAQ:AMTD)’a main goal is to make its’s investing services easily and conveniently accessible through using message. This was said by the company’s head of emerging technology Sunaya Tuteja.

He added that in the process of developing Apple Business Chat, they started by examining the company’s call drivers so as to have a full understanding of what majority of the clients are always inquiring about. “We took these and rendered responses to Apple Business Chat in a simple and engaging way”, says Tuteja.

Customers of TD Ameritrade are now able to use Business Chat add more events like find guidance on different types of accounts , earnings calls to their calendars and access educational tools and tips on investing.

Business Messaging Services Are Growing

TD Ameritrade is offering the same chat bot services on Facebook, Inc. Common Stock (NASDAQ: FB) and Twitter Inc (NYSE: TWTR) but according to Tuteja, the Apple Business Chat has its own unique flavor.

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