Avid Technology, Inc. (NASDAQ:AVID) declared that STV, Scotland’s leading digital media brand, will be incorporating optimized graphics solutions from Avid Studio Suit. Since STV is providing for most of the Scottish audience, the need to upgrade and outdated graphics system was necessary in order for STV to automate creative workflow, and to react to the increased market demands. STV will optimize production by using additional comprehensive tools from Avid MediaCentral Platform, the most efficient platform. STV chose Avid Maestro Solutions to interact with viewers in the most engaging way.
For A Better STV
By deploying Avid Maestro Solutions, STV will have the ability to design and produce graphics, and this will improve collaboration, and this way, the amount of effort made by its work force will dramatically decrease. STV is generally working on enhancing the quality of broadcast and satisfaction of viewers by eliminating any pre-existing interoperability issue.
The Future Of STV With Avid Solutions
STV is definitely going to benefit from incorporating Avid Maestro with all the newsroom systems, including Avid iNEWS. It will also benefit from the Social Media Hub, allowing full control of social media channels, like Twitter, Facebook and Instagram. And it was mentioned by Tom Cordiner, senior vice president in Global Sales, Avid that the implementation of Avid products would allow for further expansion, including the adoption of future broadcast requirements.
A Hint You Possibly Don’t Know About STV
STV reaches millions of viewers each month, with first-class programs like Emmerdale, Coronation Street, The X Factor and Britain’s Got Talent. And for STV news, it provides current, relevant and high quality news to more than one million people. The STV news has many popular broadcasts, like Good morning Britain. It gives hourly local news reports on two of its channels, and geberally the new provided by STV is the most comprehensive in the UK.
As For Avid:
Avid congratulated its award-winning customers on their achievements at the Academy Awards. Many of the films recognized by the Academy were crafted using Avid’s creative tools, powered by Media Central Platform.
