Dallas, Texas 01/13/2014 (FINANCIALSTRENDS) – Baidu Inc (ADR) (NASDAQ:BIDU), the Chinese search engine platform, it appears, offers investors new reasons by the day to keep invested in it. The $62.82 billion market cap company has been more stringent on its piracy campaigns, hoping to find more room to remain listed on the US stock markets. The current trade volume for the stock is 3,319,676 with EPs of 4.78 and PE of 37.60. The stock trades between 52-week high of $184.87 and 52-week low of $82.98.
Chinese ‘Google’ platform
Baidu Inc (ADR) (NASDAQ:BIDU) has since its launch has always been compared to open-source search engine platform- Google- and has built a formidable user-base for the Chinese-language based search engine features. It currently offers three segments of services-users, customers as well as another segment which is unique to China the union members at Baidu.
Baidu works-in anti-piracy policies
Baidu Inc (ADR) (NASDAQ:BIDU) has since announced that it will move to use filters for entertainment content such as movies as well as Television shows which violate copyrights. Baidu has had to make a strong move towards the same as it was sued by Youku, one of Chinese most prodigious video-based website, for copying and illegal-distribution of content owned by Youku, on Baidu’s videoplayer.
Following the legal attempts by Youku and similar companies, the Chinese National Copyright Administration fined Baidu Inc (ADR) (NASDAQ:BIDU) $42k to stop the publishing of pirated content. At the same time, Baidu’s two sites- PPS and iQiyi sites- have use professional licensing and distributing rights.
Baidu has since been working on financial regulatory measures that US stock market offices demand. Most other Chinese companies listed on US stock-markets were de-listed following a spate of mismatched financial reports by these companies.
In the recent quarters, Baidu’s popularity has been affected, due to the rise of other platforms such as Qihoo’s, and Sogou. However, with Baidu’s latest acquisitions such as Perfect World, the literature and comics firm, Baidu may be on the rebound to recapture market share.