Bon-Ton Stores Inc (OTCMKTS:BONT) Appoints President Of Merchandising And Marketing


Bon-Ton Stores Inc (OTCMKTS:BONT) reported the promotion of Mr. Chad Stauffer to the role of President of Merchandising & Marketing, effective immediately. Stauffer will be responsible for leading the firm’s marketing, ecommerce and merchandising plan.

The details

Stauffer has devoted ten years at Bon-Ton Stores, most recently working as EVP of Merchandising. He served on SVP and General Merchandise Manager role at Men’s, Children’s and Home. Mr. Stauffer was previously associated with Belk Department stores as VP and Divisional Merchandise Manager at Home Store. He has served on different roles at Sports Authority, May Department Stores, Kohl’s and J.C. Penney.

Expressing his views on Stauffer’s appointment, Bill Tracy, the CEO and President of Bon-Ton, expressed that they are delighted to note Chad’s contributions to company and proven leadership talents with this promotion. They are assured that, in this recently created profile, he will lead continued execution of their marketing and merchandising plans as their broader management team focus remains on their comprehensive turnaround plan to lead improved performance and develop a sustainable capital structure that will assist them succeed in long term.

Mr. Stauffer added that he is thrilled about serving on this new profile and associating with company’s ecommerce and marketing teams to execute their major initiatives. They remain focused on establishing powerful merchandising assortments that fulfill their consumers’ requirements across a broad spectrum of events, as well as enhancing consumer engagement via refinement of their marketing plans.

The Bon-Ton Stores, with corporate headquarters in York, Milwaukee and Pennsylvania, Wisconsin, runs 260 stores, which comprises four clearance centers and nine furniture galleries, in 25 states in the Midwest, Northeast and upper Great Plains under Bergner’s, Boston Store, Herberger’s, Carson’s, Elder-Beerman and Younkers nameplates. The stores provide a broad assortment of private and national brand fashion accessories and apparel for women, children and men, as well as home furnishings and cosmetics.

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