Carnival Corporation (NYSE:CCL) Renews Marketing Campaign


Dallas, Texas 03/07/2014 (FINANCIALSTRENDS) – Carnival Corporation (NYSE:CCL)is Miami, Florida’s cruise company. The company holds shares priced at $39.19 and a market capital of $30.42 billion. The company P/E is 28.25. The company’s stock price holds 52 week high of $41.89 and low of $31.44.

The volume of stocks which the company trades is 67,400, while the average ratio is 3.62 million. Besides, the dividend to yield ration of the company is 0.25 to 2.5.  EPS is 1.39. Outstanding share are 776.24 million. Beta is 1.40.

Carnival Corporation(NYSE:CCL) is the cruise operator with a difference. The company has been struggling on the revenue and income growth front. It has been affected over the past few years by the fall in the number of consumers. The number of clients using Carnival has fallen because of economic austerity measures adopted by them in testing economic conditions.

Carnival Corporation(NYSE:CCL) has noticed a fall in the margins, while high costs are the new standards.  Besides, the rather unwanted publicity has also meant Carnival has seen much confusion on the service front.

The worst point of public relations for this largest cruise operator in the world was he mishap off Italy, on the Costa Concordia, where over 30 people were lost.  It was also at the receiving end of some bad publicity following the failure of air conditioning and plumbing facilities on the cruise.

On the financial front, the company is known to offer cash dividends, though these are a pressure on the company.

Carnival Corporation(NYSE:CCL) is however looking at a high scale of revival with an all new marketing campaign in place. The revenue and the net income in the fourth quarter too saw an upward trend as the ticker prices saw a revival. The company will now expect to outpace competitors such as Norwegian Cruise Line as well as the Royal Caribbean, given the high level of social media network leverage the company has engaged in.

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