CBL & Associates Properties, Inc. (NYSE:CBL) reported a strategic holiday association with fashion and retail trade periodical Women’s Wear Daily to set the “Ultimate Holiday Gift Guide.” The company designed the gift guide with several retailers across company’s national portfolio, showcasing some of the most coveted trends and looks for this holiday season. The guide can be found on WWD’s site.
Stephen Lebovitz, the CEO and President of CBL Properties, expressed that in associating with WWD to develop this gift guide, they are combining physical and digital channels to capture the engagement and imagination of their consumers through this innovative holiday shopping experience. The guide serves as motivation for shoppers to seek the perfect gift for people on their list and also provides the ability to win all items in the shopping guide. This holiday season for them has been more about offering excitement, including concluding on Thanksgiving and turning Black Friday the main starting point of the holiday shopping season.
Consumers that buy any of the products from the gift guide can type and send “GIFT” to 47056 and eventually follow the prompts received to win the entire gift guide. Additionally, fifteen second place prizes will be distributed.
Lebovitz added that in today’s tough retail environment, CBL & Associates is advancing its corporate marketing with unique plans like the Ultimate Holiday Gift Guide. They cherish a strong association with their tenants and assisting them succeed during the vital holiday season is their primary objective with this thrilling initiative. Earlier CBL & Associates announced quarterly payout of $0.20 per share, a 24.5% drop from prior payout of $0.265.
In the last trading session, the stock price of CBL gained more than 3% to close the day at $5.81. The gains came at a share volume of 9.25 million compared to average share volume of 5.85 million.