Cole Real Estate Investments Inc (NYSE:COLE)’s cool new Cole Sales Cockpit platform


Dallas, Texas 09/12/2013 (Financialstrend) – The front-running net lease REIT Cole Real Estate Investments Inc (NYSE:COLE) announced that it has made it to the 2013 InformationWeek 500. This is a list of the topmost technology innovators in the U.S. The company has been recognized for developing and implementing strategic sales call-management system. This initiative has been implemented on the company’s private capital-management business called Cole Capital.

Cole Sales Cockpit

The InformationWeek recognition is for the company’s internal client focused productivity-platform called Cole Sales Cockpit. This platform improves workflow in a significant manner. It does this by making CRM data very easily accessible and actionable. This is used by the internal sales team of Cole Capital. This particular initiative showcased the company’s collaborative, team-centric approach. It identified the needs of the team with reference to productivity and effectivity-enhancement. In addition, it was also useful in the effective implementation of IT.

Collaborative effort

The initiative had been developed collaboratively with various leaders within the company’s sales team, based on their specific needs. Cole Sales Cockpit provides an extremely competitive-advantage that has eased the business process with financial advisors. Via this system, the company’s sales representatives are always equipped with the latest intelligence and information.

They have immediate access to any critical information they need. This information can be accessed from anywhere and can also be delivered in real-time. All these enhancements have led to an 18% improvement in the company’s closed-sales transactions since the point of time COLE commenced using the system.

 Wednesday’s trading

In Wednesday’s trading session, Cole Real Estate Investments Inc (NYSE:COLE) stock rose by 0.78%. The shares opened at a price of $11.46 which rose to an intraday high of $11.65 and dipped to close at $11.59. Approximately 12.11 million COLE shares were traded on Wednesday while the average volume of the company’s shares traded over a 30 day period was $9.34 million. The company has a market cap of $5.68 billion.