Dallas, Texas 05/05/2014 (FINANCIALSTRENDS) – According to sources, Comcast Corporation (NASDAQ:CMCSA) may soon allow its customers to buy games from Electronic Arts Inc. (NASDAQ:EA) through their televisions using Comcast’s cloud connected cable box system. This partnership is expected on the premise that Comcast is striving to protect its subscriber base against new wave of competition being offered by Amazon.com, Inc. (NASDAQ:AMZN)’s FireTV and Apple Inc. (NASDAQ:AAPL)’s Apple TV. While FireTV offers more than 100 free and paid popular gaming titles, Apple TV allows its users to stream games from their iOS devices to TV sets.
Sources revealed that both Comcast and EA were testing to stream video games to TVs for more than two years as a potential lies to offer EA games like ‘FIFA’ to Comcast’s more than 22 million subscribers across the U.S.
The Speculative Agreement:
If this reported agreement goes through, Comcast Corporation (NASDAQ:CMCSA) may make EA games available on its video operating system ‘X1’ with apps and interface which is regarded as one of the most sophisticated in the industry. While Comcast might be looking forward to make buying games easier this could certainly prove to be a revolutionary model in gaming industry significantly bypassing console and video streaming device makers like Microsoft Corporation (NASDAQ:MSFT) and Sony Corp (ADR) (NYSE:SNE).
Comcast Corporation (NASDAQ:CMCSA) may offer some of the very popular gaming titles from EA including FIFA, Monopoly and Plants vs. Zombies upon signing of this said deal. The cable service provider is also upgrading its X1 service capabilities besides experimenting new ways to reach viewers.
Comcast is also in wake of becoming the country’s largest cable provider following the acquisition of Time Warner Cable Inc. (NYSE:TWC). However, its $45 billion proposal is awaiting regulatory approval.
On Friday, the stock of Comcast Corporation closed at $52.03, marginally below its previous close of $52.11.