Delta Air Lines, Inc. (NYSE:DAL) Riles Customers With Changes In Loyalty Program


Dallas, Texas 12/20/2013 (FINANCIALSTRENDS) – Delta Air Lines, Inc. (NYSE:DAL) has garnered a market cap of $23.4 billion and has been working its way upwards among its other airline peers headquartered in U.S. The airline has its flights flying to various destinations across the major airports of U.S and major cities across the globe. Readers would also remember that the airline had shelled out billion earlier this year to acquire a 49 percent in Virgin Atlantic.

In the span of couple of weeks Delta Air Lines, Inc. (NYSE:DAL) has given two reasons for its frequent flyers to wring their hands in frustration. The first is an announcement which came in yesterday, which told is regular flyers that they will have to shell out a lot more accumulated points then they do now if they wish to exchange those miles for premium category cabin seats starting next year.

The biggest complaints would be aired by Delta Air Lines, Inc. (NYSE:DAL) frequent international travelers who will end up using 25 percent more of their accumulated points starting June 2014, then what they have to expend now for a upgrade into business class on international flights.

The second announcement was communicated by no less an authority than by Delta Air Lines, Inc. (NYSE:DAL) CEO who has put an end to the internal debate in the airlines about allowing in flight phone calls sometime next year when the regulators are expected to relax existing rules about allowing cell phone use while flying.

Delta Air Lines, Inc. (NYSE:DAL) CEO Richard Anderson has been quoted to have sent a internal memo which reads, “Even as technology advances and as regulations are changed, we will not only consider what we can do, but as importantly we will also consider what is right for our customers and our employees. This is yet another example of how we continue to have your back and how we also rely on your professionalism and experience to guide our actions and decisions.

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