E Commerce China Dangdang Inc (ADR) (NYSE:DANG): Eyeing the Fashion ‘Street’


Dallas, Texas 09/19/2013 (Financialstrend) – B2C (Business to Consumer) e-commerce company, E Commerce China Dangdang Inc (ADR) (NYSE:DANG) is engaged in sale of wide product ranges through its website dangdang.com and includes sale of books, periodicals, electronic publications and audio-visual products besides offering  range of general merchandise products, consumer electronics, home and lifestyle products, apparel and accessories among others.

Recently the company has also revealed its plan to enter fashion garment market. The company also allows third party merchants to sell their products under its marketplace program. Over 2000 clothing brands have entered E-Commerce China Dan (NYSE:DANG) online and offline industry. The company is targeting population mainly in first and second tier cities while the key coverage of Tmall is in third-tier and fourth-tier cities.

Last week, E Commerce China Dangdang Inc (ADR) (NYSE:DANG) came in the public with several model shows with autumn and winter new products of various internationally and domestically known clothing brands  like ELLE, MO&CO, GXG, Daphne, etc. Such an extensive offline fashion show is for the first time in any e-commerce industry.

Analysts said that fashion garment is always at the last option, as any offline garment business and the e-commerce companies rarely have interest in this field. The fashion show by the company for autumn and winter new products means that after the market arrangement for the seasonal and leftover garment market, E Commerce China Dangdang Inc (ADR) (NYSE:DANG) will again look back on the fashion garment market

By continuing to grow and with net margins improving, the company is doing all things correctly, so now it needs to put all together and give the market a company with profit so that investors seeking growth can make investments nowadays.

On September 18, 2013 the stock surged more than 4.75% and closed at $9.47 after making intraday high of $9.55. The 52-week price ranges between $3.68 and $12. The company has market capitalization worth $1.27 billion.