EMC Corporation (NYSE:EMC) Reorgs Its Storage Business To Counter Competiton


Dallas, Texas 12/20/2013 (FINANCIALSTRENDS) – EMC Corporation (NYSE:EMC) earlier last month declared that it is bringing in a host of changes in its enterprise storage development team in order to better position itself to cater to the growing demands of its customers for a data protection solutions.

As part of the re org that was announced by EMC Corporation (NYSE:EMC) Chief Operating Officer David Goulden, the once famed storage solutions vendor has decided to merge its VMAX enterprise storage development unit and VNX midrange storage unit into a newly set up entity called Enterprise and Midrange Systems Division. Also being impacted are the firms “software development teams, VPLEX, RecoverPoint and Backup & Recovery Systems” units which will now be consolidated into a new division called Data Protection and Availability Division”.

Rob Emsley ,Senior Director, Marketing at EMC Corporation (NYSE:EMC)  said, “ With the formation of EMC data protection and availability division, we’ll be addressing the new problems customers face as they transform their IT environments, and taking an even more holistic approach to delivery of an all encompassing data protection strategy. Enterprises will have to choose who they entrust their data and data protection to. We believe we’re in a unique position to deliver what they need.”

While it is yet to be seen if these latest moves by the firm will help in turning around its fortunes as a dominant player in the IT storage market place, the firm has been forced to offer immediate incentives to hold on to its investors. While the firm waits for these org structure changes to start yielding results, the firm has been forced to announce attractive dividends to retain investor interest. In its latest dividend payout plan, the company has announced a dividend payout of $0.10 per share for the quarter. This dividend will be paid out on January 23 to share holders on record as of January 8.

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