Dallas, Texas 07/02/2015 (Financialstrend) – Women’s fashion apparel speciality retailer New York & Company, Inc. (NYSE:NWY) announced in Mid-June that it has extended its long running partnership with popular actress and style diva Eva Mendes. The renewed collaboration would help the firm work towards releasing new branded collections under the “Eva Mendes” label till 2019. The award winning actress had first signed up to partner with the “modern wear-to-work” dress designed for women in 2013. The specific terms of the association was not made available to the press or public by either of the parties at this stage. The deal was midwifed by agency Creative Artist Agency whose services has been retained by the regaining Hollywood actress.
Ms. Mendes as part of the contract would continue to work hand in hand with the specialist New York & Company, Inc. (NYSE:NWY) product development team to design new designs which would eventually add up to a total of “5 seasonal collections and 11 unique deliveries” over the next 12 months period. The development and designing endower would cover both specific apparels and attendant accessories. The relationship is exclusive and hence the popular Eva Mendes Collection is available only at select stores operated by the New York based designing house across the country. The merchandise under the Eva Mendes Collection is also been offered to patrons at exclusive boutiques set up by New York & Company, Inc. (NYSE:NWY) in six cities across New Jersey, Texas, Florida, New Mexico and California.
The Eva Mendes Collection has made headlines in the fashion industry thanks to the growing demand for the uniquely designed “blouses, skirts, dresses and accessories”. The USP of the style collection has been the affordably priced under $100 ticker price on each of the apparels on offer. The products are now also available online at www.nyandcompany.com. The company operates a total of 504 stores in close to 43 states and has emerged as a $168 million market capped business house.