EVINE Live Inc (NASDAQ:EVLV) has announced that it would be debuting “100% Pure”, an all natural beauty brand. EVLV stated that the brand is dedicated to manufacturing toxic free cosmetic products. The company has picked it’s “Before and After Beauty Day” as the occasion for the launch. Additionally, EVINE would also offer exclusive pricing on a number of these products for the launch. EVLV also revealed that the CEO Mark Bozek and CFO Tim Peterman, would be presenting at the “UBS 43rd Annual Global Media and Communications Conference”, due to be held on December 9. The management would also be available for one-on-one session with the attendees of the conference.
EVINE’s Chief Strategy Officer, Russell Nuce, expressed his excitement at the news, stating that the launch is “just in time for gift giving”. He also stressed on the fact that “100% Pure” products are unlike any other available in the market today. Additionally, the company is trying to revolutionize the color cosmetics industry, using its patented products. Furthermore, this is being done in an environmentally friendly way.
100% Pure has selected a number of its exclusive products for the launch day. Added to this the company has revealed that a number of these products would be delivered already packed in gift boxes, so as to get the customers in holiday spirit. Recently, 100% Pure has been gaining a significant amount of attention from the cosmetics industry. Most of this had been gained after the company won the “1st Annual Beauty Pitch”, out of more than 500 entries.
Apart from the recent developments, EVLV has been doing great on its own too. The company had recently released its 3Q2015 report. The report highlighted a 3% increase in year-over-year sales, with a 46% increase in online sales. However, the mobile sales platform emerged as the fastest growing segment of the business, with a growth of 34%.
EVINE Live Inc (NASDAQ:EVLV) finished the December 3 session at a share price of $1.89, after declining 3.57%. The stock had a trade volume of 120,881 shares during the session.
