Facebook Inc (NASDAQ:FB) is testing the feasibility of allowing users to buy products advertised directly from within the Facebook page of the merchant. It is confirmed from the recent addition of a buy button on the ads and from the storefronts created within the Facebook pages of the retailers.
The company is testing the new shopping experience by involving few retailers and a number of buyers. The retailers’ showcases a list of products within the Facebook page with an option for the buyer to place buy orders. It prevents the need to visit the merchant site to buy products.
It is also offering a choice for the retailers to direct the buyers to their company page. The retailers are at liberty to sell products either on Facebook Page or at the retailers’ site.
Facebook has allowed a creation of the profile pages by the retailers to create the direct interaction with the customers to promote products and services and to measure the customer feedback to improve services. The company has been generating a large chunk of revenues from the ads business.
The new experiment allows the social media giant to boost its revenues by allowing the retailers to sell products directly within profile page. It also offers a new avenue for the retailers to increase their revenues.
However, the company has not yet announced the launch date for the retail sales. It is hopeful that new service would be a grand success. The market for e-commerce is expected to reach $350 billion this year.
To buy a product, the buyer just needs to click on the buy button and it allows buying the product from the retailer without logging out of the Facebook Inc (NASDAQ:FB). It is similar to the buy button you see on an e-commerce site.
Facebook has taken considerable measures to safeguard the financial details of the buyers. The company will not share the details of debit or credit cards of the users with other retailers.
The company offers a separate shopping section on the mobile and a separate shopping tab on desktops to facilitate buying products directly.