Facebook Inc. (NASDAQ:FB): Changes its Strategy from “Move Fast & Break Things”


Dallas, Texas 05/05/2014 (FINANCIALSTRENDS) –  Facebook Inc. (NASDAQ:FB)’s Chief Executive Officer, Mark Zuckerberg yesterday announced at its f8 conference, “We’ve changed our strategy from moving faster to building the best tools. ‘Move Fast with Stable Infra’ may not have quite the same ring to it, may not be quite as catchy as ‘Move Fast and Break Things,’ but it helps us build better experiences for all the people we serve. It’s how we operate now.”

Along with his team, Mark Zuckerberg announced a series of new products at the f8 conference. These include ‘Facebook Audience Network’ for mobile ad exchange and giving people a way to log in anonymously to many apps. Mobile ad exchange is believed to help Facebook make more money than before while allowing app developers to better monetize on their apps.

The Strategic Change:

Facebook Inc. (NASDAQ:FB) decided to move away from its original mantra so as to build the “cross- platform, platform” so as to facilitate app developers who struggle building apps for different OS like Google Inc. (NASDAQ:GOOGL)’s Android, Apple Inc. (NASDAQ:AAPL)’s iOS and Microsoft Corporation (NASDAQ:MSFT)’s Windows.

Among other announcements which Facebook made, besides Facebook Audience Network and Anonymous Login, include App Links and mobile Like button. App Links will allow developers to link to other apps directly from their app. The mobile Like button will be a native button which will allow users to ‘like’ the content of individual apps or pages.

Presently, App Links is open source, free to use and comes with all three leading mobile operating systems including Android, iOS and Windows Phone. About 25 big corporates are supporting App Links launching.

Facebook’s Mobile Focus:

As of 1Q14 Facebook Inc. (NASDAQ:FB) is having more than one billion mobile monthly active users and given its growing significant market analysts were just wondering that when this social network giant will launch its ad exchange for mobile. Even Deb Liu of Facebook mentioned that approximately 60% of company’s revenue comes from mobile. The Company noted that mobile ads are not disrupting and the company is working with advertisers to bring interesting and relevant ads to end users.

Yesterday the stock soared 2.29% and closed at $61.15.