Facebook Inc (NASDAQ:FB) discloses daily users for U.S. and UK, data directed at advertisers


Dallas, Texas 08/15/2013 (Financialstrend) – Facebook Inc (NASDAQ:FB), while releasing regional statistics for the first time as a means of aiding advertisers comprehend how people make use of the popular social network, stated that one out of three people in the US zone – over 128 million – check out their Facebook accounts on a daily basis, and around 24 million in the UK zone do the same.

It is also part of a larger drive to target dollars reserved for television ads, the top option amongst admen when they launch drives.

Carolyn Everson, Facebook VP of worldwide marketing solutions, stated, “We would like to be able to be clear and say this is the sum of people you can achieve tomorrow, or the sum of people you can attain when you are rolling out a film.”

With over 1 billion users, there is little distrust regarding the reputation of the globe’s No. 1 social network, but admen often require additional data to make verdicts.

On Tuesday, Facebook also brought out the amount of active monthly and every day mobile users in the U.S. as well as U.K.

TV commands the major share of ad money expended in the US at 39%, as per eMarketer research, which approximated that $66.3 million in advertising dollars would go in the direction of TV during 2013. Digital advertisement represents around 25% of 2013 estimated publicity expenditure at $42 billion.

Facebook India’s mobile user base hits 62 million

Exponential growth of reasonable cellular phones in the Indian market has assisted Facebook clock 62 million cell phone users by June this year in the globe’s second most thickly settled nation.

The California-based company registered a strong increase of 5 per cent in its monthly active users (MAUs) in the Indian market to around 82 million as of June 30 this year as against78 million during June 30 last year.