Dallas, Texas 11/29/2013 (Financialstrend) – Online shopping and ecommerce are flourishing and people are definitely shopping less at brick and mortar stores. The reasons for this are numerous but companies are not complaining. Most retailers now have an online presence and are part of the marketplace on the internet. With the advent of smartphones, tablets and laptops,, shopping on the move is no longer a novelty and everything from a little pack of stationary pins to electronics and furniture can be purchased very conveniently online.
If so much large-scale shopping is taking place online, is the demand for online ads far behind? It is projected that every year, retailers will allocate more generous budgets for online advertising and the digital ad business is flourishing. This year it is said to be at an estimated $9.4B which is a 15% rise from 2012. This is the 1st holiday season for Twitter Inc (NYSE:TWTR) the largest micro blogging firm in the world as a public company and it will definitely make every effort to prove its mettle to its investors and its customers.
Catching last minute customers
The projection also is that Facebook Inc (NASDAQ:FB), the largest social networking company in the world will draw 70% of the total social-ad spending in comparison to
The 30% that Twitter Inc (NYSE:TWTR) is estimated to attract. But the latter has been making quite a lot of progress lately. In 2012, Twitter had a 10% share of the market while Facebook had 90%. So, in effect, this year, Twitter is catching up and has performed better than Facebook Inc (NASDAQ:FB). Of course, neither of the companies is backing down on any count.
They are both vying and trying for a larger chunk of the pie. They are launching innovative and new campaigns and are trying to attract all that last minute spending that is an inevitable part of any holiday and shopping season. They are trying their level best to promote their individual advantages and showcase their tools. Many businesses find the micro-blogging site better that the much larger platform that Facebook offers.
They feel that Twitter offers very quick interaction and that customers can tell companies very quickly what they are looking for. The Twitter format is very direct and companies can also respond faster. Last week, Twitter Inc (NYSE:TWTR) disclosed that a study they had conducted indicated that consumers tend to spend much more money around the holidays and also turn to Twitter to look for the latest deals and research products. In the meantime, Facebook Inc (NASDAQ:FB) is also trying very hard to build on the front-running position it holds.