Dallas, Texas 07/15/2013 (Financialstrend) – The official roll out of the innovative Graph search feature to the account users of Facebook was made in the previous year and discussions are still ongoing on the effectiveness of the new addition to the social networking site. This Graph search allows the users to put forward new search terms to bring their friends together and is thereby designed to bring up information on friends related to their basic posts and information shared on the Facebook. The Facebook executives who introduced the Graph search noted that it is highly different from the normal web search by fulfilling a different need for the social networking site users.
Mark Zuckerberg named the new search option as the third pillar of the social networking site after Newsfeed and Timeline features. Questions on the usefulness of the graph search and whether it will help the social networking site, Facebook, to effectively continue its mission to make full utilization of the data is still under discussion. Shares of the company have been recently rising owing to the new feature added to its users.
Facebook Inc (NASDAQ:FB) closed at $25.91 on Friday, recording an increase of 0.39% for the stock. During the day, the stock as fluctuating between a low intraday price of $25.55 and a high intraday price of $25.93 per share. The stock currently has a 52-week low of $17.55 and a 52-week high of $32.51 per share. Facebook has a market cap at $62.65 billion with around 2.42 billion outstanding shares in the market and institutional ownership of 34 percent of the company’s total equity capital. The stock witnessed active trading in around 16.54 million shares on Friday, while the average level of trading activity for the stock is 34.05 million shares per day.