Dallas, Texas 10/07/2013 (Financialstrend) – On October 1 Ford Motor Company (NYSE:F) released its global sales figures for the recently concluded month of September. The general trend in the report points to a steady increase in the fortunes of the once struggling automaker. Its F-Series car model has sold over 350,000 units over the past five months.
The charge forward has been led by its fast selling “Ford Fusion”. It has over taken its competition in the west coast markets. Year to date, total of 226,000 cards have been sold representing a 62% jump in sales over the previous month. The car maker is hoping to close out the year for this model at close to 300,000 units. The company notes that this midsize sedan has caught the customers fancy and its sales is powering ahead without any additional offers or incentives from Ford. Executives monitoring the national sales figure opine that the “demand for the Fusion model” is headed toward a “higher-end trim.”
Over all Ford’s sales in terms of number of vehicle units sold for the month of September was up 6% to 185,146. On the contrary, at the beginning of the quarter, internal forecasts had predicted a less than 1% or flat growth for the month. The other star performing model was Fiesta.
It also provided a break up of sales numbers “by brands” for the month of September. Lincoln pulled down the overall positive growth numbers of the firm, by posting a 5.1% dip in its sales over the previous month. This was offset by an increase of 8.3% in truck sales and a impressive 13.6% increase in Car sales. In other positive development, the car sales in UK in the month of September have recorded a steady increase in comparison to previous months. Ford has a substantial share of the market in UK too.