Dallas, Texas 04/08/2014 (FINANCIALSTRENDS) – The American Eagle Outfitters(NYSE:AEO) were provided with a Private Label Credit Card (PLCC) by GE Capital Retail Finance since the first agreement signed between them in 1996. Now, after almost 20 years, the bank has decided to continue with this PLCC program with American Eagle Outfitters(NYSE:AEO).
Benefits of PLCC
The private label credit card provided by the GE capital retail bank has numerous advantages as well as benefits for the shoppers in the 850+ American eagle outfitter stores as well as 100+ Aerie locations. A PLCC holder has access to various features like 15% discount for taking new account, extra savings coupons worth $10, entry to four cardholder events a year etc. This is aimed at building and retaining the loyalty among the American eagle store customers.
New line of cloths – Dog apparel
American Eagle Outfitters(NYSE:AEO) has launched ‘American Beagle Outfitters’, a brand new clothing line for dogs. Although this was initially started off as an April fool’s joke; things quickly got out of hand when there was an overwhelming positive response for the idea of a dog’s clothing line. As a follow up of that response, this specialty retailer company has decided on actually launching a limited edition collection in the coming fall.
Q1 Earnings reports, rating changes
The earnings reports for the first quarter of 2014 forAmerican Eagle Outfitters(NYSE:AEO) has been estimated for release on May 19th.
Meanwhile, there was a rating change for American Eagle Outfitters(NYSE:AEO) by Cowen. The company has been downgraded to ‘Underperform’ from the earlier ‘Market Perform’. Following suit, the target price of the stock was also decreased to $11 from the earlier estimated $14. On the other hand, Thestreet rating team has given a ‘Hold’ rank with a rating score of ‘C’ for American Eagle Outfitters(NYSE:AEO).