Groupon Inc (NASDAQ:GRPN) Boosts Its Presence In The Wearables Market With The Launch Of New Apple Watch App


Groupon Inc (NASDAQ:GRPN) is trying to harness the potential of the Apple Watch with the release of a new application that alerts the watch wearers of nearby deals.

During its reveal, the company announced that in addition to notifying users about deals, the application will feature the ability to buy the or subscribe to the deal using the watch. A proper analysis of the features offered by the application reveals that providing a list does not necessarily lead to a better user experience. However, the application might be a huge success because of the ability to narrow down to the list on a location basis.

Groupon Inc (NASDAQ:GRPN) claims that the application has not been completed even though it has been released. This means that the company is still in the process of developing more features. Groupon has exhibited the ability to deliver, and Apple Watch users will most likely be anxious to see what additional services the completed application will feature.

So far, the application seems cleverly thought through. It delivers just the right amount of information about the particular deals available, considering the small size of the display. Included is a small photo, the distance and the actual value of the deal. The information provided allows the user to determine whether or not to pursue the deal.

The company is among a list of firms that have developed applications for the watch. Some of the firms include Chicago Tribune, GrubHub, Orbitz, among others. The Groupon Watch App makes use of location information supplied by the user’s iPhone via wireless tether. It is particularly useful for persons who like to window shop. Users can scroll through the various deals available via the Apple Watch digital crown. Alternatively users can make use of taps.

Groupon CTO Sri Viswanath said that the company is focused towards providing a convenient and more satisfying shopping experience for its clients. It is the company’s latest efforts towards discovery. Additionally the app is also intended to facilitate trade by bringing merchants and traders together.

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