Dallas, Texas 12/23/2013 (FINANCIALSTRENDS) – Groupon Inc (NASDAQ:GRPN) does know how to meet its users half-way. From the email-alerts it would send when it began its localised services, the discount-major has now moved to more sophisticated and higher-converting platform. It now sends alerts, when users choose a service or product they are interested in. Business intelligence and technology are essential to the sustenance of this company and they have now begun the next phase of growth.
Discount mantra goes online
At the heart of its business, Groupon Inc (NASDAQ:GRPN) is the proverbial deal maker-leveraging the massive number of buyers it can bring for a product or service, the delivery of these services too is what keeps this business group apart from the rest of the discount-offering e-commerce portals.
An increasing segment the Groupon has seen, especially in its North American market is the travelling discounts and offers. As more exclusive and niche travel and leisure industry companies and businesses, besides airlines, offer exciting discounts, targeted for the holiday season, Groupon has definitely brought in some high sales figures.
Customer growth vital
Even as the company meets the customer lifestyle needs more intuitively, there are grave concerns raised about its financial health. The basic model on which Groupon Inc (NASDAQ:GRPN) operates, expects that consumers have to grow in numbers for Groupon to earn more revenue. On a daily basis, active deals that Groupon is able to sell is roughly sixty-five thousand, with active participation of business service providers numbering 65 million and more across the world.
Groupon Inc (NASDAQ:GRPN) revenues generation in the North American continent is about 60%, while that of EMEA is 27% and 13% from other parts of the world. The value that Groupon brings to every deal, is what drives its business. Therefore, deal-hunters are hooked, even before the messages pop on cellphonescreens – to the next massive deal Groupon offers!
