Hasbro, Inc. (NASDAQ:HAS) On A Roll, As Black Friday Sales Surge Amidst Insider selling

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Dallas, Texas 12/01/2014 (FINANCIALSTRENDS) – Hasbro, Inc. (NASDAQ:HAS) is on a roll, if the trends that analysts have captured are an indication. As the maker of popular toys series such as Transformer, Hasbro, Inc. holds the mantle in the toys section.

The pressure is on the likes of Mattel and other toy makers as they struggle with not so good sales. In the meanwhile, a SEC update reported Insider selling, much ahead of Thanksgiving and Cyber Monday.

Director sells 222, 347 shares

Hasbro, Inc. (NASDAQ:HAS) in a Form 4 filing, the Director Hassenfeld Alan G who is 10% owner, sold 222,374 shares priced at $12,907,243 on November 7, 2014. This has resulted in volatility and broad swings in the share price.

Hasbro, Inc. (NASDAQ:HAS) has received analyst revised ratings. Analysts Piper Jaffray after an extended review of Hasbro toy sales over Thanksgiving and Black Friday morning observed its winning upside. Analyst Wissink reported that the compelling and most sold product were the toys as they were well merchandized and well promoted. Though the marketing was less aggressive, the floors were designed for optimizing sales of these products, resulting in good sales.

Analysts also opined that this resulted in positive aspects for Hasbro but pretty much broke the back of peer JAKKS PACIFIC (NASDAQ:JAKK) and the larger player Mattel.

Besides, Hasbro had led the S&P 500 as an outperformer in the previous year. The strong sales growth HAS showed in recent year has been the toys and games brands that have faithful following across the ages. These include Nerf, My Little Pony and brand PlaySkool.

HAS popularity as a major growth stock, began in the past year. In less than 5 years it has posted slow progress with annualized growth rate of 5%. In the recent three quarters, EPS has been positive and moved higher: revenue rose by 7%, while earnings saw 11% rise. The holiday sales season is expected to see Hasbro gain nearly 14% in earnings.

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