Dallas, Texas 07/30/2014 (FINANCIALSTRENDS) – Luvocracy, an online community which allows people know and recommend good products to family, friends and relatives and also online influencers, has been acquired by Wal-Mart Stores, Inc. (NYSE:WMT). Luvocracy was founded three years ago and is one of the first companies which give a platform to allow social shopping experience, from discovery to trade, within the boundaries of a single app.
Motive behind Luvocracy
Nearly 245,000,000 people visit wal-mart stores and website every week, making Wal-Mart Stores, Inc. (NYSE:WMT) one of the biggest retailer gift sellers and also one which creates moments. Since this also heaves a responsibility on wal-mart, the company wanted to do a better job and do something which would help satisfying consumers in a better way and also save their money. Thus it has acquired Luvocracy which would help wal-mart complete its mission.
People joining Wal-Mart from Luvocracy
There are 16 highly efficient people from Luvocracy who will be joining Wal-Mart, including its leadership team. Amongst them are
- CEO/ Co-founder Nathan Stoll, who was earlier product manager at Google and co-founder of Aardvark.
- Brooke Thompson, VP of design and formerly a senior director of design at Yahoo Inc (NASDAQ:YHOO) Where he was responsible for their communications, communities and home page.
- Christine Martinez, creative director and also author of ‘The Complete Idiots Guide to Pinterest Marketing. She is also a creator and founder of an e-commerce boutique name LAMA, which represents global artists and makers.
- Ajay Agarwal VP of Engineering, with prior experience of eBay Inc, Microsoft, Oracle, and others.
Wal-mart’s hopes
Wal-Mart Stores, Inc. (NYSE:WMT) has been spending a quite time with the Luvocracy crew and is delighted to have them in their group. The company is looking forward to create an all new shopping experience for its customers with more fantastic moments