After recording strong gains in last week, the stock price of Iconic Brands Inc (OTCMKTS:ICNB) took a pause and closed in red on Thursday. ICNB shares price declined over 12% to close the day at 12% to close at $0.00770. The decline came at a share volume of 90.49 million compared to average share volume of 83.06 million.
What is going on?
It’s been a while market analyst last covered Iconic back in February. They have awaiting who the celebrity voice was going to be for its product line of Prosecco Italian sparkling wines. That time, the speculation was that it could be either Christie Brinkley or Danny DeVito. Well, this month it was revealed that the deal was closed with Christie Brinkley. With the press company has received because of Brinkley, the run in Iconic Brands stock could be just a start.
Iconic Brands is a beverage firm with the highest expertise of advancing from inception to closure, alcoholic beverages for different entities. It markets and places offerings into national distribution via long standing industry associations. The company is also a pioneer in “Celebrity Branding” of drinks, procuring unique and superior products from across the globe and branding its offerings with internationally known celebrities.
Iconic Brands first showed a strong move in 2015 after celebrity Chazz Palminteri was associated with BiVi 100% Sicilian Vodka. It proved quite famous and was awarded the “Gold” medal after getting a “91” rating. The popular BiVi Vodka is distributed in New York, New Jersey, Nevada, Illinois, Massachusetts, Washington DC, Connecticut, Rhode Island, Florida and Georgia.
BiVi Vodka is a popular brand, but it didn’t have any positive impact on the shares price in 2016 as the stock was in a downtrend, and even touched a low of $.0001 at one point. This sentiment changed in December with Bellissima Prosecco, developed by CEO Richard DeCicco together with International Celebrity Christie Brinkley.
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