Intel Corporation (NASDAQ:INTC) used this year’s Architecture Day to showcase its upcoming Tiger Lake processors. The company also used the event to give a more detailed preview of its upcoming Xe graphics, which Intel intends to use to build its own GPUs. Both the Tiger Lake processors and Xe graphics are expected to offer higher performance and reduce power consumption.
Intel is banking on the new products to overcome recent challenges
Intel is banking on the new products for several reasons. First, the chipmaker has been facing still competition from Advanced Micro Devices, Inc. (NASDAQ: AMD) in the last few years. AMD’s 7nm Ryzen 4000 chips have outperformed Intel’s 10nm Ice Lake chips in terms of productions. AMD also outperforms many Intel’s offerings in laptops. In addition, there is also growing competition from ARM, which Intel is quickly losing market control. Intel is facing stiff competition from companies like Apple Inc. (NASDAQ: AAPL), Samsung, and Microsoft Corporation (NASDAQ: MSFT).
Intel has also been falling back on product releases, with recently announcing that it will delay its 7nm chips until at least 2022.
Fighting back on competition
Intel is launching Tiger Lake chips as an attempt to fight back on the growing competition. The new chip is expected to the company’s 11th Gen Core processors under its current branded scheme. Tiger Lake is powered by Intel’s new Willow Cove architecture, which is built on a new “SuperFin” transistor.
Intel chief architect Raja Koduri said the company is attempting to change how it designs and manufactures its chips in a presentation. He said the company is reinventing itself so that it does not have to rely on a particular manufacturing process being developed on time. The chipmaker has developed a strategy called “system-resilient design,” through which it intends to use outside manufacturers to make chips.
Intel has been fighting back growing concerns of its manufacturing delays, which has seen the company fall back on industry rivals. Industry players held a 3-hour virtual meeting in which a range of issues was discussed, including the upcoming month’s release of Tiger Lake laptop processors.