Dallas, Texas 01/17/2014 (FINANCIALSTRENDS) – eBay Inc (NASDAQ:EBAY) seems to be taking steps to compete head on with the likes of Amazon.com, Inc.(NASDAQ:AMZN) if speculation around the San Jose based firm’s plan to launch a brand new online trade platform branded “The Plaza” is to be believed. This new market place is expected to provide paying brands and companies an exclusive forum to sell directly to their customers.
What Is Plaza?
This yet to be announced or launched “The Plaza” by eBay Inc (NASDAQ:EBAY) is expected to offer a separate online sales platform to merchandisers and companies which are looking for exclusivity rather than be clubbed with the zillions of other vendors who are selling their products and services on the regular eBay.Com market place. The report on “ The Plaza” were first brought out by acquire analyst Ben Schachter in a report on 15th January, in which he had quoted retailers he had interviewed having told him that “It will allows us to sell without having to worry about weakening their brand” when explaining that the USP of the new site .
eBay Inc Thrives On The Attention
When eBay Inc (NASDAQ:EBAY) attention was drawn to this report, its spokeswoman neither confirmed nor denied the rumours and has been quoted to have replied, “We are always exploring new, innovative ways to help [merchants] market directly to eBay’s global audience and connect them to the things they need and love. We don’t comment on industry rumours or speculation.”
The business drivers behind such a initiative by eBay Inc (NASDAQ:EBAY) could be found in the report published post the “ 2014 Omnichannel Benchmark Study” commissioned by the online retailer which had found that , “mid-sized retailers are behind their larger competitors in implementing omnichannel experiences and inflexible technology is the biggest factor in prohibiting retailer maturity and growth”.