J C Penney Company Inc (NYSE:JCP) Adds FRIGIDAIRE® To 600 Prime Appliance Showrooms


J C Penney Company Inc (NYSE:JCP) is cooking up a wide range of new kitchen offerings just during the holiday season. Associating with Electrolux Home Appliances, the retailer is bringing shoppers an extensive line of Frigidaire kitchen appliances such as freezers, ranges, dishwashers and refrigerators beginning October 1 in almost 600 company’s appliance showrooms and online platform JCPenney.com. The firm is also launching a new collection of bakeware and cookware by chef and Food Network personality Ayesha Curry as company strengthens its appeal as a leading home shopping destination.

The details

Tony Hurst, the SVP of home at J C Penney, expressed that by bringing Frigidaire into their prime appliance showrooms, the company will continue to lead market share and get new consumers to this vital segment. Frigidaire’s affordable opening price indicates appeal to budget-minded families whereas offering an entirely new opportunity to associate with apartments, hotels, builders and more in the commercial segment.

Home continues to be one of their most vital growth initiatives as it allows them to become less dependent on seasonal shopping periods. It’s vital that the company integrate new brands and the state-of-the-art trends in housewares to lead sales throughout the year.

One of the most known brands in the appliance segment, Frigidaire has been intended to assist families make the most of their space and time with high-performing appliances at an interesting value. Frigidaire provides a range of appliance solutions for different budgets without sacrificing performance or quality. An assortment of more than 300 Frigidaire appliances is accessible at JCPenney.com with more prototypes being included online through December. Frigidaire complements the firm’s current assortment of key appliances from LG, GE and Samsung.

In the last trading session, the stock price of J C Penny jumped more than 3% to close the day at $3.71. The gains came at a share volume of 13.53 million compared to average share volume of 12.83 million.