JetBlue Airways Corporation (NASDAQ:JBLU) transforms its social marketing with Salesforce Marketing Cloud


Dallas, Texas 07/18/2013 (Financialstrend) – JetBlue Airways Corporation (NASDAQ:JBLU) announced that it transforms its social marketing with Salesforce Marketing Cloud, the company standardized its social marketing on Salesforce Buddy Media transferred within Salesforce Marketing Cloud recently in order to increase its productivity. Thus the result is in favour as JetBlue Airways realised 140 percent return on investment after this transformation.  Buddy Media allows increase in productivity as it makes easier for the team to analyze and track the impact of different promotions and leads to success.

Recently JetBlue Airways invites its customer to send their ideas for a new JetBlue iPad app on Facebook. JetBlue team is reviewing the ideas that were submitted by the customers and the selected idea will be used in the company’s app which is customer centric. This plan is undertaken by JetBlue Airways along with Buddy Media to connect customers, partners and its employees with its brand. They named this plan as “Think Up” campaign. Buddy Media enables JetBlue to promote its team to quickly understand the volume, impact and reach of a campaign and make them to know how it goes in line with psychographic and demographic nature of the audience.

There had been a gain of 1.66% in the shares of JetBlue Airways Corporation (NASDAQ:JBLU) which closed at $6.73 per share on Wednesday. The stock had presented intraday fluctuations on the range of $6.49 to $6.81 per share, after opening at $10.06 for the day. The company had recorded 52 week low at $4.76 and 52 week high at $7.28 per share.

There are 282.13 million shares outstanding with a market cap of $1.90 billion and an institutional ownership of 100% of the total capital. The trading volume on Wednesday was 9.19 million shares and the average volume is at 3.34 million shares per day.