Leading Brands, Inc (USA) (NASDAQ:LBIX) recently announced that it’s entering into a Definitive Arrangement Agreement with Liquid Media Group, Inc., a transaction that would see the Leading Brands acquire 100% of the Liquid pursuant to an arrangement plan. The liquid is aggregating the already established production service studios to generate a vertically integrated studio system for film production, TV and Gaming content for distribution. The liquid which is based in Vancouver, Canada, is renowned for its studio footprint and filming hub. The transaction is expected to close within the next three months subject to all requirements approvals including the shareholders’ consent.
At the close of the deal, the existing Leading Brands board will be dissolved with an addition of new members, that is, Jackson Brezer, Cruz, and Ms. Katsoolis. Other members will continue serving in their current positions as employees of the company. According to Ralph McRae, the chairman, and CEO at Leading Brands, the agreement will enhance the company’s impressive content, world experience, and networks to achieve its vision of producing the outstanding entertainment products.
Joshua Jackson the chairman for Liquid stated that the deal will enable the company to produce world-class talent and film services at all levels across Vancouver, which is an established industry hub. The demand for quality content is exceptional and the new opportunity will help them change the entire landscape in the media business.
Leading Brands is an integrated beverage company in Vancouver, Canada, and has developed a huge distribution network in North America, as well as other brands and a variety of licensed products across the world. The acquisition is basically a great opportunity for Leading Brands.
The company will now diversify its products and services by attaining a leading company that produces outstanding entertainment products, a service that is unique to their main product lines, which are mainly beverage products. To give way for the transaction process, the company lately disposed of its heritage beverage assets, however, the financial terms were not revealed.