Dallas, Texas 10/09/2013 (Financialstrend) – On September 26 LeapFrog Enterprises, Inc. (NYSE:LF) which manufactures and sells children’s learning tablets announced that its recently launched flag ship product “LeapPad Ultra” has been voted by TimetoPlayMag.com as the “Most Wanted” holiday toy. LF management is thrilled with this vote of confidence from the magazine. This is because typically, the most wanted list put together by the magazine ends up as top sellers during the holiday season which extends till December.
CEO of LeapFrog John Barbour has been quoted to have said in context to the announcement that “The TimetoPlayMag.com ‘Most Wanted’ holiday list is an extremely influential guide for parents. LeapPad Ultra is the absolute best option for parents looking to provide their children with a tablet experience that is safe, fun and educational.”
For the uninitiated, “LeapPad Ultra” is a learning tablet designed for kids. It is promoted by the firm as a seamless coming together of child proof design with feature packed learning enablement tools. The tablet comes equipped with close to 800 titles of learning media and fun related content which has been specifically designed for child development by “LeapFrog’s learning experts.”
There is precedence to the exuberance being displayed by LeapFrog on the magazines announcement. In the past two years, LeapPad tablets were huge hits with holiday season buyers. Incidentally, TimetoPlayMag.com magazine had listed LeapPad tablets on the top of the must have toys in 2012 and 2011.
The top toy maker has a market cap of $645 million and has generated $97 million in revenue from sales of $603 million over the past 12 months. The company stock has 68.2 million shares outstanding with 94.6% owned by institutional investors. As of October 8, 10 AM ET, the stock was trading at $9.38 per share indicating a 0.85% increase over the past 5 days of trading.