LeapFrog Enterprises, Inc. (NYSE:LF) Takes A Giant Leap With 5-inch Tablet


LeapFrog Enterprises, Inc. (NYSE:LF) the makers of leading educational tablets for young children is all set to bring in more sales this holiday season.

The brand’s latest the five-inch learning tablet LeapPad 3 was voted as the most anticipated product at the recent TTPM’s People’s Play Awards.

LeapFrog Enterprises, Inc. (NYSE:LF) offers a range of educational entertainment hardware especially in the tablet and similar product segment. The latest and the largest of its release the 5-inch tablet has now received user endorsement with the ‘best tablet’ award by the TTPM’s People’s Play Award. It is considered as the ‘America’s Wish List’ as the top holiday toy of the year!

According to Jim Silver, “LeapFrog continues to impress parents with their innovative line-up of educational learning experiences year after year,” CEO/editor in chief at TTPM remarked.

As most toy-brands such as Hasbro Inc. continue to lead the market in retail space with line-up of dolls and Hollywood-theme dolls. Though Leap Frog does sell in a competing niche, other players such as JAKKS Pacific, Inc. (NASDAQ:JAKK) have posted poor sales. Mattel, Inc. (NASDAQ:MAT) market share has dwindled over the past few years as its licenses have been won by competitors.

For LeapFrog their engagement in the technology spectrum to build toys that allow joyful learning stands at the centre of this company’s success thus far.

This is true of the 5-inch tablet, LeapPad3 as well. LeapPad3 the most powerful

The wifi enabled tablet is built for children and is therefore kid-safe while using for the web. The key feature is the capacitive touchscreen which allows the kids to interact and learn. It also allows for recording events and tasks completed by the child with front and back cameras. The power supply is through built-in rechargeable batteries.

LeapFrog products continue to hold their own in a market crowded by Transformers and princesses!

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